The Damac Group has announced that it has agreed to pay $125 million for the passing data rights of Saint-Maximin, a French professional footballer.
Saint-Maximin is a 24-year-old forward who plays for the Paris Saint-Germain (PSG) in France. He has been one of the most promising players in European football over the past few years and has already made a name for himself on the international stage.
According to reports, the deal between the Damac Group and PSG will see the company take control of Saint-Maximin's personal data, which includes his physical attributes, training methods, and performance statistics.
The move comes as part of Damac's efforts to expand its operations into the world of sports and entertainment. The group has previously invested in companies such as the Dubai World Cup and the Dubai Duty Free Challenge Tour, among others.
For Saint-Maximin, the agreement marks a significant step towards securing his future in football. The player has expressed his desire to continue playing at the highest level and this deal should help him achieve that goal.
Overall, the deal between the Damac Group and PSG highlights the growing importance of data in the world of sports and entertainment. As technology continues to evolve, companies like Damac are likely to play a more active role in shaping the industry.